A story of growing
My passion is researching traditional elements and symbolism in garments from across the world and create clothes for people who seek a unique touch to their attire, in their custom clothing.
Moving from one part of the world to another, I find ways to respectfully merge cultures and their symbolism in clothing.
The pattern in my logo is inspired by a ribbon belonging to the traditional folklore attire from my home town in Sweden.
My belief is that clothing doesn't need to be complicated and have "frills". Clothing needs to be durable, functional and have a good fit.